You must have heard the name of Carlos Ghosn, the person who is a big name in the automobile world. Recently, Ghosan said something about Nissan Motor Company that everyone's ears stood up. He says that Nissan is currently in a situation of 'crisis', where it is not easy to get out. Now you will be wondering what has happened that Nissan, who was once the star of the automobile world, is in this condition today? Ghosan, who himself took Nissan to new heights, understands this situation well. Come on, in this essay, let us tell you about Nissan's difficulties, their causes and the path of future.
First thing, you need to understand that this condition of Nissan did not become overnight. Ghosan says that the company has been struggling with wrong decisions and inner turmoil for the last several years. When you look at Nissan's recent condition, it is clear that there has been a huge decline in sales of his vehicles, especially in big markets like America and Europe. Moreover, Nissan is far behind his rivals in terms of electric vehicles and new techniques. You will not believe, but the Nissan who was once famous for his new techniques, is struggling to save his old credibility today.
Now let's talk inside Nissan. Ghosan has clearly indicated that the management and leadership of the company is a major reason for this crisis. You think, how did a company that was ever touching the sky, how did it reach this verge in such a short time? Actually, the alliance between Nissan and Renault, which had previously had solidarity, is now a victim of stress. Also, the decision making process in the company has also weakened. You may know that after Ghosan, new bosses came to Nissan many times, but no one could take this ship in the right direction.
Come on, now let's see a little big picture. The automobile world has completely changed today. Today electric vehicles, driverless cars and sustainable techniques for the environment are dominated. You can see that companies like Tesla are leading the race, while old players like Nissan are missing behind. Ghosan believes that Nissan delayed adopting these new changes, and now he has to pay its price. You must also think that if Nissan had already taken the right steps, perhaps it would not have been seen today.
Another important thing, Nissan's trouble does not even have the effect of the company's balance sheet. You can think that when such a big company comes in crisis, then how many people have an impact on their lives. Nissan employees, dealers, and suppliers are all vulnerable to this storm. And yes, the confidence of the company's shareholders is also staggering, as the price of Nissan shares is going down continuously. You will realize that this is not just a company crisis, but a big There is a social and economic issue, the effect of which will go far and wide.
So, now the question is, what is the path ahead for Nissan? Ghosan says that the company will have to bring a big change in its thinking and strategy. If you look at, then you will see that if Nissan emphasizes electric vehicles and new techniques, and reinforces your alliance, he can probably get his lost honor back. But, you also have to believe that this path is full of thorns. Nissan not only has to compete with his rivals, but also to overcome the weaknesses within you. It is a lesson for you that no matter how big a company is, if it does not change with time, then the difficulties will come.