Toyota recently introduced its 2026 Rav4 SUV for markets around the world, and also includes a special front-wheel drive plug-in hybrid model that comes at affordable prices. But, it is a matter of regret that this cheap model will not be sold in America. It can be well liked in markets like Europe and Japan, but American customers will have to be deprived of it.
Let me tell you, Rav4 is one of the most popular SUVs sold in America - last year it sold 4,75,193 vehicles! The new model comes with a 2.5-liter engine and two electric motors, which gives 268 horsepower. This is 52 horsepower lower than the US all-wheel drive model, but the price makes a difference.
This cheap front-wheel drive PHEV is specially designed for those who want a hybrid car, but do not want to spend much. People in Europe and Japan will like it, as there is a demand for affordable and eco-friendly vehicles. But Toyota decided that this model would not be brought to the US.
Because American customers prefer vehicles with all-wheel drive and premium features. The Rav4 PHEV that is found in the US starts at $ 44,265, and it gives 320 horsepower. Bringing cheap models may cause a slight shock to customers who want a hybrid SUV in a low budget.
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2026 Rav4 is now coming with a completely hybrid-only lineup. Meaning, now it will not get an old gas-only engine. This train can run only on electric mode up to 50 miles, and gives a range of 839 miles in total. That is, it is also fantastic for long drives. Also, it also has smart features like 12.9-inch touchscreen, wireless Apple CarPlay, and Toyota Safety Sense. But only the all-wheel drive model will be found in the US, which is expensive. If you are looking for something in the budget, it can be a little disappointing.
This decision of Toyota is probably taken keeping in mind the choice of the US market. There people prefer vehicles with more power and features. The company did not say clearly, but it seems that they want to focus more on premium models. Nevertheless, this news is disappointing for those who want the trusted quality of Rav4 at a cheap price. This cheap model in Europe and Japan can further boost Toyota's sales, but customers may have to wait a bit in the US.
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So, overall, Toyota's new Rav4 will maintain its mark in the US, but the lack of cheap PHEV models may disrupted some people. This hybrid-centered step of the company is good for the environment, but not giving cheap options in the US is probably a little risky. If Toyota brings this cheap model to America in future, then it will be a big relief for customers with budget. Right now American fans will have to take a little expensive, but powerful all-wheel drive Rav4 PHEV.