Hertz A major car rented company has recently launched a unique and fun campaign in which they are renting Jeep Wrangler 4xe Hybrid to their customers in which rubber ducks have been hidden. This campaign is inspired by a popular tradition of the Jeep community known as Jeep Ducking. In this tradition, jeep owners leave rubber ducks on other jeep vehicles that serve as a friendly message among the owners. Hertz, adopting this funny custom, has made his rental experience even more interesting.
Under this campaign, Hertz has included new Jeep Wrangler 4xe hybrid vehicles in his fleet which are specially made available for the summer season. Some of these vehicles have hurtz-branded rubber ducks hidden. If the tenant gets a rubber duck during his fare, he can get a special offer or discount. It not only makes the rental experience exciting but also provides a unique opportunity to be a part of jeep culture even if you are not the owners of a jeep.
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Hartz's North America's Executive Vice President Henry Kuykendall expressed enthusiasm about the initiative, saying that we are excited to include Jeep Wrangler 4XE in our rented fleet. It gives customers the experience of being a jeep owner and gives a chance to participate in this fun tradition. This initiative is a creative step for Hertz that is trying to further improve the image of the company, especially after some controversies in recent years.
The tradition of jeep ducking has become quite popular among jeep owners in recent years. The tradition may have started informally, but it has now become a global event in which jeep owners leave each other's vehicles and give a message of harmony. Hertz has not only attracted its customers by adopting this tradition but has also created a strong relationship with the jeep community. This campaign is a step towards providing customers a unique and memorable experience.
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This step of Hertz is similar to his previous special vehicle rental plans. The company has earlier rented special vehicles such as Shelby GT350H Mustang and Shelby-Branded Mach-E Electric Mustang. Apart from this, vehicles like Camero and Corruption have also been part of their fleet from time to time. The Jeep Wrangler Abhiyan pursues this tradition of Hertz in which they provide premium and unique vehicle experience to their customers.
However, this campaign is not limited to entertainment only. Hertz is trying to strengthen its brand image through this initiative, especially when the company was struggling with some negative headlines. After allegations of wrong vehicle theft with some tenants, Hertz is working towards re-establishing its credibility through such creative and customer-focused campaigns. Jeep Wrangler and Rubber Duck campaign will definitely create enthusiasm among customers and presents Hertz in a new light.